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| SMEs
must heed advice to survive, says Business Link |
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| SMEs
are failing to take strategic advice because they are too caught up
in the day-to-day running of their business. That is one of the findings
of a survey of more than a thousand SMEs conducted by Business Link. |
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Marcus
Clavin, director at Business Link, claimed the success rate of emerging
SMEs was still well below what it should be.
He pointed out that one in five
SMEs close within the first six months of trading and only five
per cent are successful enough to become a mid-sized business.
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Clavin claimed the
problem was that businesses did not spend much time thinking about
the long term. "When running a business, a lot of people think
the day-to-day things are the most important.
It's easy to get sucked into the
detail, rather than taking a step back and looking at how to take
the business forward."
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The
top five areas that SMEs ask for advice about |
versus |
The top five
advice categories that deliver growth |
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1. Finance |
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1. Training |
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2. Marketing |
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2. IT |
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3. Training |
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3. Human resources |
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4. IT |
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4. Finance |
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5. Human Resources |
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5. Marketing |
Clavin argued that taking advice
from someone outside the business was not seen as something that
would help. "But [SMEs] need to get a better understanding
of the fact that where businesses have taken external advice they
were able to grow their profitability and revenues considerably.
"There is a clear business benefit
to taking the time and effort," Clavin added. He admitted the
costs can be considerable and many SMEs found this hard to justify
when they were not buying tangible assets.
"Many SMEs are also concerned
about the quality of the advice and how usable it would be."
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The Main Findings |
- SMEs that use strategic advice
report making profits that are typically double those of businesses
which don't act on this type of advice
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- SMEs using advice report an
average return of 2,000 per cent on their investment in it
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- Businesses that have invested
in advice on training report the best profit result
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- Despite all this, most SMEs
say they eschew strategic advice - fewer than 39 per cent have
taken such advice in the last three years
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But Clavin insisted
the payback from investments in advice was enormous.
He suggested SMEs that were worried
about finding quality advice could use the Business Link because
it had a list of advisors which had been recommended by other SMEs.
"Businesses need to be open-minded about the advice as well.
We find that many think they need
to make changes to their marketing or sales to become more profitable,
when actually changes to the IT system are what's needed,"
Clavin said.
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But in general, SMEs
in the IT sector appeared to be better at seeking strategic advice
than their contemporaries, the report revealed. Clavin suggested
this could be because the IT industry was always changing and therefore
IT SMEs needed to re-evaluate their long-term goals regularly.
"IT SMEs have the right idea,
but we need to see all of them using advice to see the number of
SMEs surviving and growing increase," he said.
Further
information and advice can be found on your local Business
Link site where you will find advice and information
on any of the topics featured above.
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We welcome any queries
regarding your IT set-up or future requirements. Simply contact
us. Nothing is too much trouble because we are dedicated to our
customer's success. If you need advice on any aspect of IT, talk
to us on 0845 1 30 40 60 or email
us.
If the question is how IT can increase
efficiency, productivity and profitability, we have the answers
to help you. Contact us. You'll find a relaxed, professional environment
where you can discuss your business problems with accredited specialists
who understand your needs. |
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(SME information
taken from Avison, R, Microscope Magazine, 3 Dec '02 page 2.) |
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undertakes to keep your details in accordance with the Readycrest
Privacy Policy (see Privacy
Statement)." |
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