And yet, colour offers so many advantages over traditional black and white. If we can overcome the barriers to printing in colour: cost; speed; manageability; ease of use; reliability; and lack of perceived need, we can present a compelling business case for using colour print, and leverage HP's industry-leading printers and associated technology to create significant ongoing sales revenues.

Why should your customer consider colour?

Colour can breathe life into a flat communication. It can inform more effectively and bring clarity to complex diagrams.

With colour, documents appear more professional. They can support the company's brand more easily - even to the point of helping create a desired emotion in the reader.

Colour can persuade: colour documents communicate more effectively and help sell ideas - and products more effectively.

These facts* will help you convey the benefits to prospects more readily.

People are 55% more likely to pick up a full-colour mail piece first

Readers pay more attention - up to 82% longer - with colour

Use of colour in printed material increases readership by up to 80%

Colour can increase the likelihood of a purchase by 80% or more Colour improves perception by up to 60% in printed publications Use of colour in printed material increases retention on average by 65% Brand identification is increased 70% when colour is added

Information is communicated faster and more effectively - up to 70% faster and 77% more effectively with colour versus black and white

Use of colour can increase motivation or participation by up to 80%

5 reasons to purchase colour