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Beyond dpi. Dpi isn't everything.
HP's enhanced Colour-Layering Technology (PhotoREt I-III)
takes the process one step further. It provides a wide range
of smoother, more realistic colours for true-to-life images.
The key is in the layering of ink drops, which together
create a total image, resulting in as many as 17 levels
of intensity per primary colour.
Do I need a photo printer?
You don't have to have a "photo" printer to achieve
photo-quality prints. You can buy a good inkjet printer
that, when using specially coated paper, delivers quality
that looks almost as good as a photo finisher. If you need
a general printer for both photo and business use, this
may be the way to go.
But if your business relies
on superior photos, or you want to devote a printer solely
to photographic purposes, check out what photo printers
offer. Often they have special features (like photo paper
trays) and offer higher print resolution. Another useful
feature to be on the lookout for is optical media sensing
- which means no longer wasting expensive paper when you
forget to change print settings.
use the right paper
Once you have a quality image that you want to print, the
next step is to choose the right paper. Different paper
produces different results in terms of colour reproduction
because ink reacts differently with different paper types.
You'll get the best results if you use paper specifically
designed for your printer. (Be sure to test a variety of
paper types before buying large quantities.)
Once you've found photo paper
that works well for you, experiment with specialty papers
like canvas, watercolour, and metallic. Try a floral shot
on watercolour paper, for example. Or for a fine-art print,
consider a rarer surface such as canvas paper.
Here's what to look for in
photo paper:
Whiteness. For photo
or picture printing, keep in mind that whiter papers produce
sharper, more vibrant colours. Ink is translucent. Light
passes through it and bounces off the paper, then passes
back through the ink. The paper colour, therefore, affects
the colour you see when you print.
Weight. We're talking
more about thickness than actual weight here. Some projects
- like calendars - require a heavier paper stock. But if
it's too thick, it could jam up your printer. Some papers
are so thin that if you tried printing on both sides, the
ink comes through. Again, you'll want to experiment here
and find what works best.
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